Every month, Downeast Learning brings you a technology learning opportunity for businesses and non-profits in Downeast (and coastal) Maine. This month, we’re interpreting data.

Google Analytics is a free (!) tool to track your website statistics. You can tell all kinds of cool things like where your website visitor is (well, more or less), how long they stay on your site, what they look at, and enough other information to make your head spin. But don’t worry, we’ll help you make all that data work for you! We may even have fun doing it.

This month’s guest presenter is Amy Tellier-Briggs. Amy has worked in online retail and web communications for over ten years, and is a current Google Analytics user. She recently attended a training session by a certified Google Analytics partner in Philadelphia, and is eager to share what she’s learned.  And here’s Amy’s workshop description:

“This is mainly a beginner’s class, covering setup, implementation, and a review of the various reports available from Google Analytics – that’s the “how.”

We’ll also delve a bit deeper into the “why,” through discussions on ways to use GA to benefit your business, insights on what to report on (and what not to), and what all that data can and should mean to you.

You’ll leave the session with a good amount of knowledge, and a whole lot of questions, but that’s what analytics is all about – asking the right questions and making sense of their answers. You’ll also be given a list of great analytics resources for further study.”

Sounds great to me, Amy. I’d be there even if I wasn’t helping run the show!

To sign up, visit www.downeastlearning.eventbrite.com. 25 slots only so register early!

Tags: data, google analytics, website